As the world grows increasingly complex in issues of sustainability, culture, and technology businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder Traditional linear thinking has been disparaged by the popular media as being inadequate for dealing with the global economic crisis Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy Yet little has been offered as an alternative It is not enough to demand that someone be innovative without offering the tools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society In both contexts, there is a need for timely and aggressive action This text is intended to act as a practitioner s guide to using the magic of design to solve complex problems....
|Title||:||Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)|
|Number of Pages||:||385 Pages|
|File Size||:||883 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) Reviews
As a creative director and design founder I was always searching for ways to explain what happens in between client facing discovery and the magic we deliver as designers. The intersection of art and science is something some call wonder because of how it makes us feel this book breaks down how the mind arrives at these decisions and processes you can repeat with others.
Many Design Thinking texts are filled with case studies to prove the process and esoteric theories on the topic. This text boils it down to a set of processes to facilitate a designed outcome. The more esoteric texts have their place, but this text will work as a practitioners handbook. Love this book!
Great book! I borrowed them at my university library but it's super helpful in explanations so I decided to buy it.
very valuable collection of ideas and methods for making synthesis a meaningful, repeatable and explainable part of the design process.
Jon is recycling his old essays/articles in a book form. I was highly disappointed after 1 year of waiting to read this book. You can find better articles/info on net for free. I would give him 1 and half stars rating to cover design synthesis in his book.
Still reading it.
WARNING! I returned this e-book because it was not compatible with any of my Kindle devices--a DX or 2nd-gen, Kindle. It was only compatible with Kindle for PC. If I wanted to read on my desktop, I wouldn't have bought a Kindle in the first place. I only discovered this when I tried to Manage my Content.
It's hard to turn data into meaningful insights. Often we just fill in the gaps with our assumptions and the narratives we live by—leaving our research efforts vulnerable to bias and inaccuracy. Kolko shows a structured, repeatable way to move from data to meaning.